CONSUMER PROMOTION -
CASE STUDIES
DENCORUB -
RUB OUT PAIN PROMOTION
Promotion Services Included:
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Promotion Design
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Promotion Legals and Permit Numbers
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Promotion Prize Sourcing and Winner Prize Distribution
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Promotional Website Entry Portal
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Winners database backend API integration
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Promotional Point of Sale materials design and production including Promotion Wobblers, Case Stackers, Posters, Bottle Neck Tags, Cubes, Fridge Decals.
Promotion Summary:
To encourage consumers to trial the different products in the Dencorub Range , Semcom Designed, Produced and Managed the "Rub Out Pain" promotion giving away $1,000 a week for 10 weeks. Pharmacy stores were adorned in promotional POS material including off location category management floor bins, promotional cubes, promo wobblers, cardboard counter units and posters. To enter participants would follow the link to the promotional website, upload their receipt as proof of purchase and enter their details to go into the random weekly draws. Reports of all entries and winners could be viewed and data exported through the backend promotional management portal.