CONSUMER PROMOTION -
CASE STUDIES
MCGUIGANS WINES -
WIN A MILLION PROMOTION
Promotion Services Included:
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Promotion Design
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Promotion Legals and Permit Numbers
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Insured Prize Promotion
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Promotion Prize Sourcing and Winner Prize Distribution
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Promotional Website Entry Portal
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Winners database backend API integration
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Promotional QR Code link to online Entry Page
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Promotional Point of Sale materials design and production including Promotion Wobblers, Case Stackers, Posters, Bottle Neck Tags, Cubes, Fridge Decals.
Promotion Summary:
To encourage consumers to celebrate and enjoy the McGuigans range of wines, Semcom Designed, Produced and Managed the McGuigans "Win $1 MILLION" promotion. With every Mcguigans Wine purchase consumers could scan the QR code to go online and enter for their chance to win on the online promotional entry portal. 1 Lucky winner was selected to play the Million Dollar game where they could choose one bottle out of 100 bottles for their chance to pick the Million Dollar bottle. 10 runner ups also had the chance to win $10,000 each. The Million dollar prize was made available through our insured prize model, where for a fraction of the prize value offered clients are able to provide such incentivising prize options. Leading Liquor stores were adorned in promotional POS material including off location floor stackers and on bottle neck tags and consumers entered the promotion by scanning the QR code which directed them to an online promotional entry portal.
